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Like an entrepreneur virgin!

An amazing news for Madonna Lovers

First of all, I’m not one of you! I never was a fan but I have to admit, I’ve always hugely admired the brilliant talent of this Pop-Goddess to stay on top for such a surprisingly lengthy period, in such an immensely competitive business.

And now, one of the well-known business schools of Europe, European school of management and technology in Berlin, is offering a course called “Madonna Case Study” in which her unique strategies to re-invent herself so frequently and so successfully, are being taught as effective tools for managers in similar competitive, rapidly-changing industries, such as cell phone or computer industry.

Now, why Madonna? The fact is, despite of her limited resources, considering that she’s not the best singer, dancer or even the most charming lady in this business, she has always managed to retain her position as the queen of pop, throughout the remarkably long period of more than two decades.

Her deep understanding of the nature of the business she’s working in, her courage and ingenuity to re-invent herself according to the markets needs and developments, her ability to change her business partners to form the right crew for the right target, and last but not least, her progressive attitude to shape the new trends instead of just following them, has made Madonna, not just a pop icon, but a business Guru from whom, managers and leaders can learn a lot.

So, next time you go to her concert, think of it as an entrepreneurial seminar and have less fun! :)