Sunday, March 06, 2011

Me VS Marketing - Stravinsky for Valentine


Here is an actual marketing material from TSO (Toronto Symphonic Orchestra) that was sent to mailing-list subscribers:


"Oops! Did you forget to do something special for Valentine's Day?!

The TSO is giving you the chance to make up for it with a special offer!

2 tickets for $120* to Stravinsky's The Rite of Spring"



Now a word with the good folks at TSO marketing team:

Unless you’re dating Susan Sontag, going to “Stravinsky’s The Rite of Spring” is a terrible idea for Valentine’s Day!


I can only think of one situation where this modern and excessively unromantic music could become a swell idea for V-day and that is when you’re bored with your relationship and you’re looking for a bullet-proof idea to get her to breakup with you! In that case, taking your significant other to a Stravinsky concert on Valentine’s Day might be just what you’re looking for. In any other situation, please think of a better marketing pitch!


Because this is just Gaddafi-meets-Ahamdinejad’s sense-of-style, off!!!