Here is an actual marketing material from TSO (Toronto Symphonic Orchestra) that was sent to mailing-list subscribers:
"Oops! Did you forget to do something special for Valentine's Day?!
The TSO is giving you the chance to make up for it with a special offer!
2 tickets for $120* to Stravinsky's The Rite of Spring"
Now a word with the good folks at TSO marketing team:
Unless you’re dating Susan Sontag, going to “Stravinsky’s The Rite of Spring” is a terrible idea for Valentine’s Day!
I can only think of one situation where this modern and excessively unromantic music could become a swell idea for V-day and that is when you’re bored with your relationship and you’re looking for a bullet-proof idea to get her to breakup with you! In that case, taking your significant other to a Stravinsky concert on Valentine’s Day might be just what you’re looking for. In any other situation, please think of a better marketing pitch!
Because this is just Gaddafi-meets-Ahamdinejad’s sense-of-style, off!!!
